Playgro – Age for Stage


What’s GREAT about Playgro?

For close to 25 years the Playgro™ brand has stood for creativity, imagination, quality, innovation and fun. We have developed a range of products, carefully designed to stimulate and delight babies. Each whirl, spin, whiz, crinkle, snuggle, chime, click-clack or squeak is specifically designed to encourage enjoyment and active play.

The Playgro™ range of Infant Development Toys includes Activity Toys, Stroller Accessories, Discovery Gyms and Playmats, Teethers and Rattles, Crib and Bath Toys. Loveable infant themes and characters bring the products to life and ensure they are instant favourites.

With a team of world leading product designers, all Playgro™ products are created and developed in-house in Melbourne, Australia. Each product is designed to spark the imagination of even the youngest child-just beginning their own journey of discovery.

Playgro™ toys stimulate babys sensory development as they explore and interact with the world around them. They are designed to encourage babys sensory progression, stimulate curiosity levels and improve their ability to explore and interact with the surrounding world to discover new skills.

Playgro™ invests heavily in research and development including new technologies, components and tools. This allows Playgro™ to beat the forefront of trends, technology and design capability in the infant developmental toy market.

As a brand that parents know and trust around the world, the Playgro™ logo acts as a guarantee of quality, a comforting reassurance to parents that they are purchasing the very best for their child.

What’s GREAT about Playgro?

Inspired by watching our own children play and grow, Playgro™ blends valuable insight with leading edge technology to develop products that meet the needs of parents and babies around the world.

Playgro – Age for Stage

The Playgro Age for Stage guide helps parents select the most age appropriate products for their little one. The guide can be found on all Playgro packaging, making it easy for parents to find a product that best suits their baby’s stage of development. Develop, Discover, Recognise, Reward; Play and Grow each step of the way with Playgro.


Stage 1

Stage 1 is about stimulating baby’s senses and is suitable for babies from birth. Products focus on stimulating baby’s senses as baby awakes to the world. It features toys that may have sounds and music, patterns and contrasting bright colours. The senses of sounds and smell are almost fully developed at birth. Many toys in Stage 1 will have lasting appeal for many months to come.



Stage 2

Stage 2 is about encouraging discovery and is suitable for babies from 3 months. It features toys that have patterns, shapes, textures and sounds. Babies love to explore the environment visually as well as through touch, smell and hearing. They are attracted to highly coloured objects, toys within reach, with different textures and sounds. Toys that can be grasped and taken to the mouth to explore further are popular.



Stage 3

Stage 3 is about exploring and developing and is suitable from 6 months – or when baby is starting to become more mobile. It features toys that encourage dropping, rolling and shaking, whilst push and pull toys provide fun and education. Many babies can now maintain a sitting position so exploring through touch and doing things with ones hands becomes a favoured activity.



Stage 4

Stage 4 is about developing new skills and is suitable from 9 months. It features toys that encourage practicing fine and gross motor skills. As baby becomes more mobile, there is increased scope for toys that require larger actions, imagination and cognitive processes. Most babies are increasing their coordination and developing new skills.



Stage 5

Stage 5 is about encouraging imagination and play. It features toys that stack, open and close, can be put in and taken out, and products that heighten awareness and coordination. Playgro toys in Stage 5 are interactive, respond to touch in some way, are multifunctional and have lasting appeal. Many babies will enjoy playing with these products well into toddler-hood.

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